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In today’s marketing environment, interactive is like oxygen: It’s everywhere, and it’s necessary for life. Whether your campaign is designed to drive sales directly or to promote brand awareness for future consideration or consumer engagement, chances are good that the prospects you’re trying to reach spend more time online than ever before.

To recognize that growing integration, we’re opening the 2011 Interactive Marketing Awards program to include campaigns not only from the brand managers and promoters who follow our Promo web site http://promomagazine.com but those from the direct-response marketers who comprise most of the visitors to the Direct page http://directmag.com under the Chief marketer domain http://chiefmarketer.com.

Some of this year’s categories are new, while others remain the same. Almost all are open to both promotionally-oriented campaigns and those designed to motivate viewers to buy. However, a reminder: We’re looking for discrete and self-contained campaigns here that ran in 2010, not general marketing initiatives.
WHO MAY ENTER?
This competition is open to promotion, advertising, direct marketing and p. r. agencies, consultancies, in-house agencies and internal corporate marketing departments. Eligible campaigns must have ended in the 12 months immediately prior to December 31, 2010 (start date is not a criteria).

HOW ARE ENTRIES JUDGED?
An independent panel of marketing professionals with expertise in interactive marketing is recruited by the editorial staff of Promo. Those judges will evaluate each entry for that campaign's strengths in:
  • Concept, including relevance to the target audience
  • Innovative use of technology
  • Execution
  • Results, which must be quantifiable for full scoring potential
COST: $250 PER ENTRY

NOTIFICATION OF WINNERS
Winners will appear in the April/May issue of Chief Marketer magazine, at http://promomagazine.com/awards/iaawards/2011Categories.pdf and be and be celebrated in a Webinar by Chief Marketer.

Best Social Marketing Campaign: Networks For campaigns that rely on getting users to share content or promotional messages via any forms of social networks, either to create brand ambassadors or to drive sales, including shareable content, virtual gifts, or social network games, including location-based games.

Best Social Marketing Campaign: Twitter For self-contained campaigns that primarily use Twitter or other real-time microblogging networks to engage consumers, publicize offers or run games.

Best Mobile Marketing Campaign: Text-Message Based For campaigns that employ mobile phones’ texting features (including barcode scanning) as all or part of a strategy to build brand awareness, drive traffic to a Web site, or increase incremental sales directly via mobile.

Best Mobile Marketing Campaign: Smartphone Apps For campaigns that use applications specifically for smartphones as vehicles for either promotional or direct-response campaigns (e.g. offer delivery).

Best Use of Digital Video in a Web Campaign For campaigns that integrate video either as an enhancement to a Web site or social network, as a means of entering users into a contest, as a reward, as product information, or in marketing communications such as display ads or email.

Best Web-based Trial Recruitment Campaign For campaigns (such as digital sampling or coupon programs) that use the Web to engage consumers with a product or company for the first time.

Best Web-based Loyalty Marketing Campaign For campaigns that use Web-based programs to engage employees or consumers and build their affinity for a company or brand product over time.

Best Use of a Microsite in a Campaign For campaigns that make effective use of temporary Web sites used to support time-limited promotional or direct-marketing campaigns.

Best Integration of a Campaign within a Brand’s Main Web Site For specific campaigns that involve additions or enhancement’s to a marketer’s primary domain.

Best Ecommerce Site Launch or Revamp For the most impactful, useful and effective transactional Web site launch or substantial redesign in the previous year.

Best Use of Branded Web Game(s) For campaigns that use branded games (on the Web, within social networks or in mobile) to promote awareness of a campaign or general engagement with the brand, or to drive traffic to a Web site.

Best Use of Online Contest or Sweepstakes for Lead Generation For campaigns that encourage online visitors to enter into a random drawing or contest (as opposed to an interactive game) in return for a chance to collect user data for later retargeting.

Best Cross-Platform Promotional Campaign Using Interactive Channels For campaigns that best exemplify the effort to reach consumers with an interactive promotion that integrates through multiple touchpoints across various online, offline and mobile channels.

Best Cross-Platform Direct-Response Campaign Using Interactive Channels For campaigns that make the best use of a combination of channels to drive consumers to a specific offer and call to action, including either offline/online tactics or a combination of online platforms.

Best B-to-B Interactive Campaign For campaigns (promotional or direct-response) that make substantial use of interactive channels to build awareness or purchase consideration among business customers.

Best Nonprofit Interactive Campaign For campaigns that make substantial use of interactive channels to build awareness of nonprofit institutions and solicit donations from supporters.

Best Use of Search Engine Marketing For programs that make the best, most creative or most efficient use of paid search marketing or search engine optimization to drive traffic to a promotional or direct-response Web site.

Best Email Marketing Campaign For programs that make the most creative or effective use of email messaging to drive consumer awareness of and engagement with either a promotional or a direct-response campaign.

Best Holiday-Themed Campaign For campaigns that use any forms of interactive marketing to focus on a particular holiday (Valentine’s Day, Christmas, St. Patrick’s Day, Kwanzaa, etc.) to drive sales.

One Best Overall Interactive Marketing Campaign is selected from among the category winners.

This year you can enter both The Interactive Awards & The PRO Awards at The Same Time and SAVE $125.00 on each PRO Awards Entry made from IMA!

Take advantage of this terrific opportunity to enter both award programs at the same time and save time and money. Here’s how it works!

1. If you choose the PRO Awards option in the entry form below your Interactive Marketing Awards Entry will automatically be entered into the 2011 PRO Awards, depending on which category you select. You will not need to take any further action!

The category selections are:

Best Web-based Promotion: Awarded to the campaign that makes best use of a Web site by conducting a specific marketing campaign either over a brand’s primary web site, a specially designed microsite, or a brand profile page on a social network.

Best Mobile Marketing Campaign: Awarded to the promotion judged the most innovative in using mobile devices to deliver any marketing message or offer, including text messages, mobile coupons, 2D barcodes and other visual recognition tactics, location-centered promotions, mobile search marketing, and smartphone apps.

Best Use of Social Marketing in a Promotion Campaign: Given to the campaign that shows the most creativity and innovation using social media to get consumers to disseminate its message virally. Promotions can involve online or offline media, including social networks, forward-to-a-friend messages, widgets, etc., but should produce measurable reach results.

2. By entering both programs at the same time you will save $125.00 off the entry fee for each entry in the PRO Awards. Your special PRO Awards rate through this promotion will be $300.00 each entry. The regular PRO Awards fee per entry is $425.00. This is a great savings!

3. What You Need To Do If You Want To Enter Both:
  • Check each category box below in the Entry form and answer YES when asked if you want to enter the PRO Awards Program for an additional fee of $300.00 per category selected.
4. If you take advantage of this promotion and enter the PRO Awards and want to enter your campaign into other PRO Award categories you will still be able to do so. We will automatically email you a link to your PRO Awards Entry with the same user name and password used for the Interactive Awards. This will allow you to enter the PRO Awards Entry module, and add your campaign to other categories.

There will be an additional charge for each new category entered and ONLY the 3 selectable categories are discounted through this promotion. All other categories remain at regular entry price.

*Your entry(s) through this promotion will not be counted in the multiple discounts the PRO Awards program participates in.

To View the PRO Awards Program and its other categories please Click Here or go to www.theproawards.com

Click here for category details